Marketing problems of a food manufacturer
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Marketing problems of a food manufacturer by George D. Olds

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Published by American Management association in New York, N.Y .
Written in English


  • Marketing.,
  • Food industry and trade.

Book details:

Edition Notes

Statementby George D. Olds, jr.
Series[American Management association] Marketing executives" series:, no. 68
LC ClassificationsHD9320.5 .O4
The Physical Object
Pagination20 p.
Number of Pages20
ID Numbers
Open LibraryOL6358934M
LC Control Number37025500

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With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Food is one of the most popular subjects on social media. Not every consumer is a runner, cares about fashion, or watches movies but every single person on the planet eats food. Eating is profoundly social and is culturally an occasion for sharing, giving, celebrating, and expressing. Food is very visual and visual content generates 94% more.   Bigger, juicier, saltier, sweeter, crunchier. Most of all, more. The food industry and its nonstop marketing has been tabbed by many experts as a major player in the obesity epidemic.   A new book suggests food companies manipulate their products. The goal, Michael Moss' book "Salt Sugar Fat: How the Food Giants Hooked Us" claims, is to make us buy and eat more.

  The FDA Food Safety Modernization Act (FSMA) is the most sweeping reform of food safety laws in more than 70 years. Signed into law by President Obama on January 4, , the FSMA aims to ensure safety in the U.S. food supply by shifting .   As exciting as it is, the food and beverage industry relies heavily only on our five senses. In fact, unlike other recreational activities, dining has always been a matter of a lasting impression of taste and flavors. From French cuisine to the American soul food, marketing of your food is done mostly by enticing the visual palate. Food manufacturers have caught up on the trend and started offered a variety of low-carb products. The problem with these foods is the same as with the “low-fat” foods — that they’re not.   New food and beverage product introductions in retail outlets have trended up since , w items debuting last year — the highest number in nearly a .

  For food manufacturers there is a lot to contend with – a global demand on resources, an increasing number of competitors, economic uncertainty and many more. We explore some of these challenges and how they might be overcome: Meeting Consumer Demands. Many of the challenges faced by food manufacturers relate to meeting changing consumer.   brought new challenges for food and beverage manufacturers, and will have its own set of issues that manufacturers will have to face to boost sales and increase customer are. 3 Emerging Issues in Food Marketing. T he food and beverage industries are continually devising new ways of marketing their products. During the first workshop panel, three speakers examined several of the most prominent new vehicles and venues for food marketing. Y.H. Hui, PhD, is the Senior Scientist at Science Technology System and has been the author or editor of many books in Food Science and Technology.. Ramesh Chandan, PhD, is the president of Global Technologies, Inc., a consulting company in Food Science and Technology.?He is the author or editor of four books on yogurt and other dairy products.